Why & How to Create Design Team Principles

Lee Munroe
3 min readJan 24, 2024
OneSignal Design Principles

As your design team grows, it’s important to establish a set of design principles. This keeps the team (+ org) aligned across all functions of design.

For us that includes product design, visual design & design engineering.

Here are our principles & how they came to be…

Why even create design principles at all?

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Lee Munroe

Designer Developer in San Francisco. Head of Design @ OneSignal.